Kong Haoyuan（Harry),  studied at the University of Bonn in Germany and was involved in the trade of organic products between China and Germany during his time there. Upon returning to China in 2017, Harry has been dedicated to integrating organic production and sales more effectively through modern channels, striving for the commercialization of organic brands and products. At IFOAM-Organics Asia, Harry is responsible for projects of international organic exposure tours and “Organic Meets Business” events.